The Maysville Connection
Recycling is a major issue for consumer’s and they expect corporate citizens to reflect society’s concern for the environment. Some of Inland’s customers had been concerned about the quality of boxes made from 100% recycled linerboard. Others were cautious—uncertain about the availability of recycled boxes for their geographic area.
Solving the Puzzle
As with all things in life, good ideas always take a few twists and turns. So, over several weeks, we sent puzzles, created by Blocks and MarblesTM, packaged in premium quality boxes to demonstrate how Inland’s customers can set the right course for their company’s packaging needs with Advanced Recycling.
Inland’s marketing director had a very specific request, “I want this promotion to spur our customer’s environmental leaders to get up, walk down to their purchasing department and tell them to use our product.” Within a week of the first of four mailings, he had received two calls from customers saying that they were excited about this new product and had just talked to their folks in purchasing.
Marketing Tools Created Include:
• Blocks and Marbles™ puzzles with laser engraved icons
• Premium boxes, screen printed to double as “game boards”
• Fact sheets including puzzle instructions
• Brochures
• Video on Advanced Recycling
This promotion received an ADDY award from the Advertising Club of Indianapolis for direct mail, business-to-business, 3D.
Recycling is a major issue for consumer’s and they expect corporate citizens to reflect society’s concern for the environment. Some of Inland’s customers had been concerned about the quality of boxes made from 100% recycled linerboard. Others were cautious—uncertain about the availability of recycled boxes for their geographic area.
Solving the Puzzle
As with all things in life, good ideas always take a few twists and turns. So, over several weeks, we sent puzzles, created by Blocks and MarblesTM, packaged in premium quality boxes to demonstrate how Inland’s customers can set the right course for their company’s packaging needs with Advanced Recycling.
Inland’s marketing director had a very specific request, “I want this promotion to spur our customer’s environmental leaders to get up, walk down to their purchasing department and tell them to use our product.” Within a week of the first of four mailings, he had received two calls from customers saying that they were excited about this new product and had just talked to their folks in purchasing.
Marketing Tools Created Include:
• Blocks and Marbles™ puzzles with laser engraved icons
• Premium boxes, screen printed to double as “game boards”
• Fact sheets including puzzle instructions
• Brochures
• Video on Advanced Recycling
This promotion received an ADDY award from the Advertising Club of Indianapolis for direct mail, business-to-business, 3D.
© Jensen Designs, Inc