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Larry received his education, with a major in visual communications, at John Herron Art Institute and the Atlanta College of Art. He began his career as an illustrator for the U.S. Army where he was selected to head the Graphic Arts Department for the Chief of Staff of the Army in Washington D.C. In this position he designed collateral material and visual presentations for the highest levels of the Department of Defense, the U.S. Congress, and the President of the United States. Upon completion of his tour of duty, Larry started working for the Department of Defense as a civilian illustrator. In 1983 he joined the Big Picture Company (BPC), a New Jersey firm specializing in Department of Defense audiovisual contracts. As BPC’s Vice President/Creative Director, Larry managed over 100 designers, illustrators, photographers, video and film technicians, and model makers in three states. With the desire to offer his design and illustration skills to corporate, agency, and not-for-profit organizations, Larry decided to establish his own firm. On April Fool's Day in 1986, Jensen Designs, Inc. was established.

Larry’s work has earned numerous local and national design awards and has appeared in PRINT’s Regional Design Annual and PRINT’s Best Logos & Symbols 4.

The author of Investigating By Design, Proven Methods for Planning & Marketing an Investigations Business, Larry has spoken for a variety of organizations about marketing and graphic design.

Larry served on the Board of Directors for Benham Press, Inc., an Indianapolis commercial printing firm. He also served, for eight years, on the Board of Directors for Indianapolis First Church of the Nazarene where he was a member of the planning and building committees and chaired the security and marketing committees. Larry served, for seven years, as Director of Communications at Community Church of Greenwood.
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